Why Chewy matters

Chewy is built around pet parents who buy the same food, treats and supplements again and again. Autoship, Chewy's repeat-delivery program, turns one sale into many. For a pet brand, that makes Chewy one of the best places to build steady, predictable revenue.

Get the product page right

Shoppers decide fast. Your page should make it obvious who the product is for, what it does and why it's worth the price, with images that answer the questions a pet parent would ask in a store. Reviews matter a lot here, so plan how you'll get your first ones.

Make Autoship the default

Every Autoship customer is revenue you don't pay to win again. Put your promotional money behind starting Autoship rather than deep one-off discounts, and choose pack sizes that fit how often pets eat or use the product.

Chewy, Amazon and retail together

Keep pricing consistent across Chewy, Amazon and stores, or buyers notice and retailers push back. Give each channel a role: retail for discovery, Chewy and Amazon for convenience and repeat. The same order that grew Hill's 200% on Amazon applies here: fix the page, then buy traffic, then reward repeat.

For Amazon specifics, read how to grow Subscribe & Save.

Common questions

Is Chewy or Amazon better for a pet brand?

Most pet brands need both. Chewy's shoppers are pet-focused and repeat-minded, and Amazon brings reach. Plan each one separately.

Is Chewy available in Canada?

Yes. Chewy launched in Canada in 2023, though its range there is smaller than in the US.

How do I get more Autoship customers?

Make the product page convincing, choose the right pack sizes, and put promotions behind starting Autoship instead of one-off deals.

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