Fractional CMO for pet food, pet health & CPG brands
Get your pet brand on shelf, and keep it selling.
I launched products at PetSmart, Walmart and Amazon for Purina, Hill's and Moose Toys. Now I get growing brands in front of buyers, and selling once they land.

Ahmed, founderEx-Nestlé Purina, Hill's, Moose Toys and Reckitt
Where I've led brands & the retailers I've sold into











Where are you stuck?
Most brands I talk to are in one of three places.
The big buyers aren't calling back.
What I do: a buyer-ready pitch, pricing that works for the retailer, and buyer intros through the brokers on my team.
#1FortiFlora, from vet clinics into PetSmartYou got listed. Now the shelf is slow.
What I do: promos, displays and creators timed to the week stock lands, so the first order turns into reorders.
96%Gui Gui sell-through in 5 weeksSales are flat and promos eat your margin.
What I do: fix your Amazon shelf, build repeat buyers, and line up the next retailer.
200%Hill's Science Diet growth on AmazonRetail access
I've sat across from Walmart and PetSmart buyers.
The retail brokers on my team open the door and handle follow-up. I make sure you're ready when it opens, with the four things every buyer looks for.
Proof it will sell
Velocity data and a sell-through plan, not just a nice pack.
A margin that works for them
Pricing and trade terms built around the retailer's model.
Shoppers sent to the shelf
Creators, displays and Amazon support, planned before launch day.
Supply they can count on
Launch timing and forecasts that keep the shelf full.
Proof
All case studies
Took a vet-only probiotic into PetSmart and eCommerce, and became #1 in both channels.
See the case studyWhat brand owners say
"Most fractional CMOs just give you slide decks; this team actually built us a commercial engine. They overhauled our brand structure, fixed our bleeding margins, and completely reworked our pricing strategy. Within six months, they got us listed across 450 regional stores. Best of all, their promo plans and co-op spend models meant we didn't just sit on the shelf. Our 90-day sales targets hit 135% of what we forecasted."
"Getting listed at retail is only 20% of the battle; keeping your spot on the shelf is the other 80%. Before working with them, our trade spend was basically just giving away money. They stepped in, set clear pricing and promo rules, and negotiated realistic agreements with our distributors. At the same time, they tweaked our branding so our packaging actually stood out in the crowded wet food aisle. Our sales jumped 42% year over year, margin erosion stopped, and we breezed through our annual reviews without losing a single product."
"We had great products but zero commercial marketing focus. They took over, cut our underperforming products, repositioned our main dental line, and set clear pricing so we could absorb rising raw material costs. Their retail support strategy, combining in-store displays with smart promo allowances, kept foot traffic steady. We went from being just another easily replaced indie brand to a permanent fixture in the category."
Ways to work together
Full pricing & detailsFree 30-min call
Your brand, your retailers, your biggest problem.
FreeGrowth audit
A 90-day plan in 3 weeks.
$6,500 fixedRetail launch
Buyer intros, plus a plan to sell through.
$3,500 / month + 7% of new salesFractional CMO
I lead your marketing, about 1.5 days a week.
From $9,500 / month
Why me
Big-brand playbook. Founder mindset.
- I've run the big brands. A $100M+ portfolio at Purina, and launches at PetSmart, Walmart and Amazon.
- I've built a startup. I founded SondarLogic, so I know every dollar has to earn its keep.
- You work with me. No hand-off to a junior account team.

Let's grow your brand.
A free 30-minute call. Bring your biggest retail or growth question and leave with a clear next step.
Book a free 30-min call

