Fractional CMO for pet food, pet health & CPG brands

Get your pet brand on shelf, and keep it selling.

I launched products at PetSmart, Walmart and Amazon for Purina, Hill's and Moose Toys. Now I get growing brands in front of buyers, and selling once they land.

#1in vet and retail
96%sell-through in 5 weeks
200%Amazon growth
Ahmed, founder of CPG Growth Studio

Ahmed, founderEx-Nestlé Purina, Hill's, Moose Toys and Reckitt

Where I've led brands & the retailers I've sold into

Where are you stuck?

Most brands I talk to are in one of three places.

Not in retail yet

The big buyers aren't calling back.

What I do: a buyer-ready pitch, pricing that works for the retailer, and buyer intros through the brokers on my team.

#1FortiFlora, from vet clinics into PetSmart
On shelf, not selling through

You got listed. Now the shelf is slow.

What I do: promos, displays and creators timed to the week stock lands, so the first order turns into reorders.

96%Gui Gui sell-through in 5 weeks
Selling, but growth has stalled

Sales are flat and promos eat your margin.

What I do: fix your Amazon shelf, build repeat buyers, and line up the next retailer.

200%Hill's Science Diet growth on Amazon

Retail access

I've sat across from Walmart and PetSmart buyers.

The retail brokers on my team open the door and handle follow-up. I make sure you're ready when it opens, with the four things every buyer looks for.

How Retail Launch works

Proof it will sell

Velocity data and a sell-through plan, not just a nice pack.

A margin that works for them

Pricing and trade terms built around the retailer's model.

Shoppers sent to the shelf

Creators, displays and Amazon support, planned before launch day.

Supply they can count on

Launch timing and forecasts that keep the shelf full.

FortiFlora case study: 100%+ brand growth

FortiFlora

Nestlé Purina
100%+
brand growth

Took a vet-only probiotic into PetSmart and eCommerce, and became #1 in both channels.

See the case study
EssentialCare case study: +10.1 pts market share

EssentialCare

Nestlé Purina
+10.1 pts
market share

Rebranded a declining vet brand and moved it from a distant #3 to a strong #2.

See the case study
Gui Gui case study: 96% sell-through in 5 weeks

Gui Gui

Moose Toys
96%
sell-through in 5 weeks

Launched a $14 slime into an under-$10 aisle with zero discounts.

See the case study
Hill's Science Diet case study: 200% Amazon growth

Hill's Science Diet

Colgate-Palmolive
200%
Amazon growth

Turned a slow Amazon launch into 200% growth and a best-in-class playbook.

See the case study

What brand owners say

Premium freeze-dried treats
"Most fractional CMOs just give you slide decks; this team actually built us a commercial engine. They overhauled our brand structure, fixed our bleeding margins, and completely reworked our pricing strategy. Within six months, they got us listed across 450 regional stores. Best of all, their promo plans and co-op spend models meant we didn't just sit on the shelf. Our 90-day sales targets hit 135% of what we forecasted."
Founder & CEOCanine Nutrition Co.
Wet food & meal toppers
"Getting listed at retail is only 20% of the battle; keeping your spot on the shelf is the other 80%. Before working with them, our trade spend was basically just giving away money. They stepped in, set clear pricing and promo rules, and negotiated realistic agreements with our distributors. At the same time, they tweaked our branding so our packaging actually stood out in the crowded wet food aisle. Our sales jumped 42% year over year, margin erosion stopped, and we breezed through our annual reviews without losing a single product."
Managing DirectorHeritage Raw & Fresh Pet Foods
Dental & functional chews
"We had great products but zero commercial marketing focus. They took over, cut our underperforming products, repositioned our main dental line, and set clear pricing so we could absorb rising raw material costs. Their retail support strategy, combining in-store displays with smart promo allowances, kept foot traffic steady. We went from being just another easily replaced indie brand to a permanent fixture in the category."
CEOPurePaws Wellness

Ways to work together

Full pricing & details
STEP 1

Free 30-min call

Your brand, your retailers, your biggest problem.

Free
STEP 2

Growth audit

A 90-day plan in 3 weeks.

$6,500 fixed
STEP 3

Retail launch

Buyer intros, plus a plan to sell through.

$3,500 / month + 7% of new sales
STEP 4

Fractional CMO

I lead your marketing, about 1.5 days a week.

From $9,500 / month
Purina Pro Plan Veterinary Diets and Supplements range
The Purina vet portfolio I ran.

Why me

Big-brand playbook. Founder mindset.

  • I've run the big brands. A $100M+ portfolio at Purina, and launches at PetSmart, Walmart and Amazon.
  • I've built a startup. I founded SondarLogic, so I know every dollar has to earn its keep.
  • You work with me. No hand-off to a junior account team.

More about me

Ahmed

Let's grow your brand.

A free 30-minute call. Bring your biggest retail or growth question and leave with a clear next step.

Book a free 30-min call