About Ahmed

Hi, I'm Ahmed.

I've spent 10+ years growing brands at Nestlé Purina, Hill's Pet Nutrition (Colgate-Palmolive), Moose Toys and Reckitt. Then I founded SondarLogic, an AI company. Now I bring that experience to growing brands.

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Nestlé Purina

Hill's Pet Nutrition

Colgate-Palmolive

Moose Toys

Reckitt

Walmart

PetSmart

Amazon

Pet Valu

Canadian Tire

Indigo

10+years at Purina, Hill's, Moose Toys and Reckitt

$100M+P&L managed

3brands taken to #1 or #2

Purina Pro Plan Veterinary Diets and Supplements range — The portfolio I ran at Nestlé Purina: Pro Plan Veterinary Diets and Veterinary Supplements, including FortiFlora.

Launches I led

Purina Pro Plan FortiFlora PRO — FortiFlora PRO

Purina Pro Plan Calming Care — Calming Care

Highlights

Managed $100M+ and $18M brand portfolios
Won endcaps and launches with Walmart and PetSmart buyers
Built Amazon programs from scratch
Launched FortiFlora PRO, Calming Care, Joint Care and Multi Care
Worked on Lanacane at Reckitt: anti-chafing and anti-itch creams and sprays
Ran pricing approvals on 300+ requests a year
Founded SondarLogic, AI for receipt validation and shopper data

Let's grow your brand.

A free 30-minute call. Bring your biggest retail or growth question and leave with a clear next step.

Book a free 30-min call