Work

Proof, not promises.

FortiFlora case study: 100%+ brand growth

FortiFlora

Nestlé Purina
100%+
brand growth

Took a vet-only probiotic into PetSmart and eCommerce, and became #1 in both channels.

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EssentialCare case study: +10.1 pts market share

EssentialCare

Nestlé Purina
+10.1 pts
market share

Rebranded a declining vet brand and moved it from a distant #3 to a strong #2.

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Gui Gui case study: 96% sell-through in 5 weeks

Gui Gui

Moose Toys
96%
sell-through in 5 weeks

Launched a $14 slime into an under-$10 aisle with zero discounts.

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Hill's Science Diet case study: 200% Amazon growth

Hill's Science Diet

Colgate-Palmolive
200%
Amazon growth

Turned a slow Amazon launch into 200% growth and a best-in-class playbook.

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