Services & pricing
Pick where to start.
Start with a free 30-minute call. Most brands then begin with a Growth Audit or go straight to Retail Launch.
Growth Audit
one-time · 3 weeks
- Review of your retailers, Amazon and pricing
- Where you're losing margin
- A 90-day action plan
- Fee credited if we keep working
Retail Launch
per month · 6-month minimum
- Buyer intros through the retail brokers on my team
- Buyer-ready pitch and line review plan
- Pricing, promo and sell-through plan
- Plus 7% of net sales at the retailers we open, for 24 months
Fractional CMO
per month · 6-month minimum
- About 1.5 days a week
- Owns your marketing plan and budget
- Buyer pitches and retail plans
- Manages agencies and Amazon
AI Growth Engine
setup + $1,500 / month
- A rewards program shoppers join by scanning any store receipt
- Know who buys you at PetSmart, Walmart and Amazon
- Emails and texts that bring them back: welcome, reorder reminders, win-back
- Rebates that drive trial without cutting your shelf price
Retail Launch, month by month
Get buyer-ready
Pricing and margin model, the buyer deck, and your sell-through plan.
Target and book
We pick the right retailers, and the brokers on my team book the first meetings.
Pitch and negotiate
Buyer meetings, samples, line reviews and trade terms.
Land and launch
Listing, launch plan, promos and in-store support, tracked weekly.
Keep it growing
Promos, line reviews and the next retailer, from $1,500 a month. Or move up to Fractional CMO.
What it costs, all in
Example: you land one new retailer that sells $250,000 of your product in its first year.
| Retail Launch, 6 months × $3,500 | $21,000 |
| Sales share, 7% of $250,000 (broker commission included) | $17,500 |
| First year, all in | $38,500 |
The sales share only applies to retailers and items we open. Each one runs for 24 months from its first order. No sales, no share.
Brands that made the move to retail
"Moving from pure DTC to retail is scary if you don't understand slotting fees and distributor deductions. They built our retail pitches from the ground up and put together targeted promo plans that kept our products moving fast and consistently at the top of the category."
"They built our entire pricing strategy and spoke the exact language retail buyers wanted to hear. Their smart promotional plan drove immediate repeat purchases without ever cheapening our brand."
What I do for you
Strategy & positioning
Where to play, who to win and why you. Ends in a clear 90-day plan.
Retail launch & sell-in
Buyer intros through the retail brokers on my team, plus the pitch and plan to win Walmart, PetSmart and Chewy.
Amazon, Chewy & retail media
Listings, A+ content, ads, Subscribe & Save, and showing up in AI search.
Brand & packaging
Front-of-pack claims and rebrands that sell in three seconds.
Pricing & trade spend
Promo plans that grow volume without giving away margin.
Creator & launch campaigns
TikTok and influencer launches timed to drive shelf traffic.
Loyalty, rewards & CRM
Rewards, rebates and reorder reminders that turn first-time buyers into loyal ones.
Growth dashboards
One view of velocity, share and trade ROI, so you know what's working.
Retail access
I've sat across from Walmart and PetSmart buyers.
The retail brokers on my team open the door and handle follow-up. I make sure you're ready when it opens, with the four things every buyer looks for.
Proof it will sell
Velocity data and a sell-through plan, not just a nice pack.
A margin that works for them
Pricing and trade terms built around the retailer's model.
Shoppers sent to the shelf
Creators, displays and Amazon support, planned before launch day.
Supply they can count on
Launch timing and forecasts that keep the shelf full.
Industries I know
All industriesPet food & treats
Kibble, wet food and treats in specialty, mass and online.
See how I helpPet health, supplements & vet
Supplements, therapeutic diets and vet-channel brands.
See how I helpSnacks & better-for-you food
Emerging snack and food brands moving into national retail.
See how I helpProtein & functional nutrition
Protein snacks and shakes, gut health, hydration and functional drinks.
See how I helpToys & kids
Toys, games and kids' products in a holiday-driven market.
See how I helpFAQ
Who do you work with?
Pet and CPG brands, usually $2M to $25M in sales, selling or about to sell into big retailers or Amazon.
What happens on the free call?
30 minutes on your brand and your biggest problem. You leave with two or three things I'd do first. No pitch unless you ask.
Can you get us in front of retail buyers?
Yes. Retail brokers are part of my team. They handle buyer intros and account follow-up. Their commission is included in the 7% sales share, so there's no separate broker fee. I build the pitch, the pricing and the plan to sell through, so the listing sticks.
Are we too small for a broker?
Many large brokers want $2M to $3M in sales before they'll take you on. Retail Launch is built for brands below that line.
What happens after the first 6 months?
Most brands keep going. Keep it growing covers promos, line reviews and the next retailer from $1,500 a month, or you can move up to Fractional CMO. The sales share runs for 24 months on each retailer we open.
Do you replace my agency?
No. I lead the strategy and direct your agencies so they work to one plan.
How fast can we start?
An audit can usually start within two weeks.
Let's grow your brand.
A free 30-minute call. Bring your biggest retail or growth question and leave with a clear next step.
Book a free 30-min call