Insights
Straight answers for pet and CPG founders.
The questions founders ask me most, answered from 10+ years running brands at Nestlé Purina, Hill's and Moose Toys.
How to get your pet brand into PetSmart, Petco and Walmart
What buyers want, how to price for their margin, when to pitch, and how to keep the shelf.
Read the guide Guide · 6 min readWhat does a fractional CMO cost for a CPG brand?
Typical rates, what you get, and how it compares with a full-time CMO or an agency.
Read the guide Guide · 6 min readHow to grow Amazon Subscribe & Save for a pet brand
Fix the shelf, buy the right traffic, then reward subscribing. The order that grew Hill's 200%.
Read the guide Guide · 6 min readFractional CMO for pet brands: what one does and when you need one
What one does for a pet food or supplement brand, the signs you need one, and what to look for.
Read the guide Guide · 6 min readHow to launch your CPG brand in Canadian retail
Fewer, bigger buyers, bilingual packaging, and how to win Pet Valu, Canadian Tire and Walmart Canada.
Read the guide Guide · 6 min readPet supplement marketing: how to grow beyond the vet clinic
Claims that sell and stay compliant, channel roles, and repeat purchase. Lessons from FortiFlora.
Read the guide Guide · 5 min readHow to grow a pet brand on Chewy
Product pages that convert, Autoship for repeat, reviews, and how Chewy fits with Amazon and retail.
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