Colgate-Palmolive / Hill's Science Diet
Hill's Science Diet grew 200% on Amazon after a slow start.
The situation
Science Diet was underperforming on Amazon in Canada compared with the US.
We launched on Amazon and weren't seeing traction. Instead of spending more, I stopped and led a digital shelf audit. That's what unlocked the growth.
Find the gaps, then drive growth and conversion.
Fix the digital shelf first, then put money behind it.
Benchmark against the best.
I led a digital shelf audit and benchmarked every listing against US best practices.
- Full digital shelf audit
- Gaps ranked by impact
Make every listing earn the click.
With Amazon's vendor services team, we improved titles, A+ content and paid search, and raised investment in search and content.
- New titles and A+ content
- Paid search with Amazon
Turn buyers into subscribers.
We pushed Subscribe & Save conversion and backed Prime Day with high-value promos and incentives.
- Subscribe & Save focus
- Prime Day promos
The Hill's brand store and A+ content on Amazon.ca
Amazon sales grew 200%, Subscribe & Save rose from 28% to 40%, and the brand got a best-in-class Amazon playbook.
What this means for your brand
Every Subscribe & Save customer is revenue you don't pay to win again. Fix the shelf before you buy traffic.
Discover more work
More proof behind the promise.
