/* CPG Growth Studio — one font, two weights, one accent. */
:root {
  --paper: #F6F3EE;
  --white: #FFFFFF;
  --ink: #0F0F10;
  --ink-2: #3A3A3D;
  --muted: #6B6B70;
  --line: #E2DED6;
  --accent: #FF4F1F;
  --accent-dark: #E03E10;
  --lime: #D7F34A;
  --radius: 18px;
  --wrap: 1200px;
  --gutter: clamp(16px, 4.5vw, 40px);
  --ease: cubic-bezier(.2, .8, .2, 1);
  --font: "Inter Tight", "Helvetica Neue", Arial, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; -webkit-text-size-adjust: 100%; }
body { margin: 0; font: 400 1.0625rem/1.6 var(--font); color: var(--ink); background: var(--paper); -webkit-font-smoothing: antialiased; }
main { overflow-x: clip; }
h1, h2, h3 { font-weight: 600; margin: 0; letter-spacing: -.035em; line-height: 1.02; text-wrap: balance; }
h1 { font-size: clamp(2.6rem, 6.2vw, 5.4rem); }
h2 { font-size: clamp(2rem, 3.8vw, 3.3rem); }
h3 { font-size: 1.3rem; letter-spacing: -.02em; line-height: 1.2; }
p { margin: 0 0 1em; }
a { color: inherit; }
img { display: block; max-width: 100%; }
button { font: inherit; color: inherit; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 6px; }
.skip { position: absolute; left: 12px; top: -60px; z-index: 100; background: var(--ink); color: var(--white); padding: 10px 16px; border-radius: 10px; }
.skip:focus { top: 12px; }

.wrap { width: min(100% - 2 * var(--gutter), var(--wrap)); margin-inline: auto; }
.narrow { width: min(100% - 2 * var(--gutter), 760px); margin-inline: auto; }
.eyebrow { font-size: .8rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 18px; }
.lede { font-size: clamp(1.1rem, .5vw + 1rem, 1.3rem); color: var(--ink-2); max-width: 560px; }
.muted { color: var(--muted); }
.accent { color: var(--accent); }

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; padding: 16px 28px; border-radius: 999px; background: var(--accent); color: var(--white); font-weight: 600; text-decoration: none; transition: background .2s, transform .2s var(--ease); }
.btn:hover { background: var(--accent-dark); transform: translateY(-2px); }
.btn-dark { background: var(--ink); }
.btn-dark:hover { background: #2A2A2D; }
.btn-line { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1.5px var(--ink); }
.btn-line:hover { background: var(--ink); color: var(--white); }
.btn-sm { padding: 11px 20px; font-size: .95rem; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.link { font-weight: 600; text-decoration: none; display: inline-flex; gap: 8px; align-items: center; }
.link:hover { color: var(--accent-dark); }

/* header */
.site-header { position: sticky; top: 0; z-index: 50; background: color-mix(in srgb, var(--paper) 88%, transparent); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); border-bottom: 1px solid transparent; transition: border-color .3s; }
.site-header.is-stuck { border-bottom-color: var(--line); }
.header-inner { display: flex; align-items: center; gap: 32px; height: 72px; }
.brand { display: inline-flex; align-items: center; gap: 10px; margin-right: auto; text-decoration: none; font-weight: 700; font-size: 1.1rem; letter-spacing: -.02em; }
.brand-mark { width: 30px; height: 30px; flex: none; }
.site-nav { display: flex; align-items: center; gap: 28px; }
.site-nav a:not(.btn) { text-decoration: none; font-weight: 500; font-size: .97rem; color: var(--ink-2); }
.site-nav a:not(.btn):hover, .site-nav a[aria-current="page"] { color: var(--ink); }
.menu-toggle { display: none; background: none; border: 1.5px solid var(--ink); border-radius: 999px; padding: 8px 16px; font-weight: 600; cursor: pointer; }

/* hero */
.hero { padding: clamp(48px, 8vw, 104px) 0 clamp(40px, 5vw, 64px); }
.hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(32px, 5vw, 64px); align-items: center; }
.hero h1 .accent { color: var(--accent); }
.hero-proof { display: flex; gap: 28px; margin-top: 36px; padding-top: 24px; border-top: 1px solid var(--line); flex-wrap: wrap; }
.hero-proof div strong { display: block; font-size: 1.8rem; font-weight: 600; letter-spacing: -.03em; line-height: 1; }
.hero-proof div span { font-size: .85rem; color: var(--muted); }
.hero-media { position: relative; }
.hero-media .yt { border-radius: 22px; }
.hero-media .caption { position: absolute; left: 16px; bottom: 16px; background: var(--white); border-radius: 999px; padding: 8px 14px; font-size: .85rem; font-weight: 600; box-shadow: 0 6px 20px rgba(0,0,0,.12); pointer-events: none; }

/* logo wall */
.logos { padding: 40px 0 56px; }
.logos p { text-align: center; font-size: .82rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 26px; }
.logo-row { display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 22px 52px; }
.logo { height: 34px; display: flex; align-items: center; }
.logo img { height: 100%; width: auto; max-width: 150px; object-fit: contain; filter: grayscale(1) brightness(0); opacity: .78; transition: opacity .2s, filter .2s; }
.logo:hover img { filter: none; opacity: 1; }
.logo .txt { font-weight: 700; font-size: 1.25rem; letter-spacing: -.02em; color: var(--ink); opacity: .78; }
.logo.tall { height: 44px; }

/* sections */
.sec { padding: clamp(72px, 9vw, 120px) 0; }
.sec--white { background: var(--white); }
.sec--ink { background: var(--ink); color: var(--white); }
.sec--ink .muted, .sec--ink .lede { color: #A9A9AE; }
.sec-head { display: flex; justify-content: space-between; align-items: end; gap: 24px; margin-bottom: 48px; flex-wrap: wrap; }
.sec-head h2 { max-width: 16ch; }

/* services */
.services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.svc { background: var(--white); padding: 32px 28px; }
.svc .ico { width: 44px; height: 44px; border-radius: 12px; background: var(--paper); display: grid; place-items: center; margin-bottom: 22px; }
.svc .ico svg { width: 22px; height: 22px; stroke: var(--ink); fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.svc h3 { margin-bottom: 8px; }
.svc p { margin: 0; color: var(--muted); font-size: .98rem; }

/* work cards */
.work-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.work-card { text-decoration: none; display: block; }
.work-card .yt, .work-card .thumb { border-radius: var(--radius); }
.work-meta { display: flex; justify-content: space-between; gap: 16px; align-items: baseline; margin-top: 18px; }
.work-meta h3 { font-size: 1.4rem; }
.work-meta .co { color: var(--muted); font-size: .92rem; }
.work-num { font-size: 2.6rem; font-weight: 600; letter-spacing: -.04em; line-height: 1; color: var(--accent); }
.work-card p { color: var(--ink-2); margin: 8px 0 0; }
.work-card .link { margin-top: 12px; }

/* video facade */
.yt { position: relative; aspect-ratio: 16 / 9; background: #1b1b1e center / cover no-repeat; overflow: hidden; cursor: pointer; display: block; width: 100%; border: 0; padding: 0; }
.yt::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 50%, rgba(0,0,0,.35)); transition: opacity .2s; }
.yt .play { position: absolute; left: 50%; top: 50%; width: 68px; height: 68px; margin: -34px 0 0 -34px; border-radius: 50%; background: var(--white); display: grid; place-items: center; z-index: 1; transition: transform .2s var(--ease); box-shadow: 0 8px 24px rgba(0,0,0,.25); }
.yt .play::before { content: ""; border-left: 18px solid var(--ink); border-top: 11px solid transparent; border-bottom: 11px solid transparent; margin-left: 4px; }
.yt:hover .play { transform: scale(1.08); }
.yt iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.yt.playing::after, .yt.playing .play { display: none; }
.yt-note { font-size: .8rem; color: var(--muted); margin-top: 8px; }

/* steps */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; counter-reset: s; }
.step { border-top: 2px solid #2E2E32; padding-top: 24px; }
.step .n { font-size: .85rem; font-weight: 600; color: var(--lime); letter-spacing: .1em; margin-bottom: 14px; display: block; }
.step h3 { margin-bottom: 10px; }
.step p { margin: 0; color: #A9A9AE; }
.step .tag { display: inline-block; margin-top: 16px; font-size: .85rem; font-weight: 600; background: #232326; padding: 6px 12px; border-radius: 999px; }

/* about */
.about { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.photo { aspect-ratio: 4 / 5; border-radius: var(--radius); background: repeating-linear-gradient(135deg, #ECE8E1 0 14px, #F3F0EA 14px 28px); display: grid; place-items: center; color: var(--muted); font-weight: 600; font-size: .9rem; text-align: center; padding: 20px; }
.pills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 22px; }
.pills span { font-size: .9rem; font-weight: 500; padding: 8px 14px; border-radius: 999px; background: var(--white); border: 1px solid var(--line); }

/* quotes */
.quotes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.quote { margin: 0; background: var(--white); border-radius: var(--radius); padding: 28px; border: 1px solid var(--line); }
.quote blockquote { margin: 0 0 18px; font-size: 1.1rem; line-height: 1.5; }
.quote figcaption { font-weight: 600; font-size: .92rem; }
.quote figcaption span { display: block; font-weight: 400; color: var(--muted); }

/* CTA */
.cta { background: var(--accent); color: var(--white); padding: clamp(72px, 9vw, 120px) 0; text-align: center; }
.cta h2 { max-width: 18ch; margin: 0 auto 18px; }
.cta p { max-width: 520px; margin: 0 auto 32px; font-size: 1.15rem; opacity: .92; }

/* pricing */
.tiers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.tier { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px; display: flex; flex-direction: column; }
.tier.featured { background: var(--ink); color: var(--white); border-color: var(--ink); }
.tier .badge { align-self: flex-start; font-size: .75rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; padding: 6px 10px; border-radius: 999px; background: var(--paper); color: var(--ink); margin-bottom: 20px; }
.tier.featured .badge { background: var(--lime); }
.tier h3 { margin-bottom: 14px; }
.tier .price { font-size: 2.4rem; font-weight: 600; letter-spacing: -.04em; line-height: 1; }
.tier .unit { color: var(--muted); font-size: .9rem; margin: 6px 0 22px; }
.tier.featured .unit { color: #A9A9AE; }
.tier ul { list-style: none; padding: 0; margin: 0 0 28px; }
.tier li { padding: 9px 0 9px 26px; position: relative; font-size: .97rem; }
.tier li::before { content: ""; position: absolute; left: 2px; top: 16px; width: 12px; height: 7px; border-left: 2px solid var(--accent); border-bottom: 2px solid var(--accent); transform: rotate(-45deg); }
.tier.featured li::before { border-color: var(--lime); }
.tier .btn { margin-top: auto; }

/* page hero + case page */
.page-hero { padding: clamp(56px, 8vw, 104px) 0 clamp(32px, 4vw, 48px); }
.page-hero h1 { max-width: 15ch; }
.back { display: inline-block; font-weight: 600; text-decoration: none; color: var(--muted); margin-bottom: 24px; }
.back:hover { color: var(--ink); }
.stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin: 40px 0; }
.stat { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; }
.stat strong { display: block; font-size: clamp(2.2rem, 3vw + 1rem, 3.2rem); font-weight: 600; letter-spacing: -.04em; line-height: 1; }
.stat span { display: block; margin-top: 8px; color: var(--muted); }
.stat:first-child strong { color: var(--accent); }
.case-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; padding: 56px 0; border-top: 1px solid var(--line); }
.case-cols h3 { font-size: .85rem; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; }
.case-cols ul { margin: 0; padding-left: 18px; }
.case-cols li { margin-bottom: 8px; }
.case-cols p { margin: 0; }

/* misc */
.faq details { border-top: 1px solid var(--line); padding: 20px 0; }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 20px; font-weight: 600; font-size: 1.1rem; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 1.5rem; line-height: 1; transition: transform .25s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { margin: 12px 0 0; color: var(--ink-2); }
.booking { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); min-height: 360px; display: grid; place-items: center; text-align: center; padding: 40px 24px; margin-bottom: 48px; }
.checks { list-style: none; padding: 0; margin: 0; }
.checks li { padding: 14px 0 14px 32px; border-top: 1px solid var(--line); position: relative; }
.checks li::before { content: ""; position: absolute; left: 4px; top: 22px; width: 12px; height: 7px; border-left: 2px solid var(--accent); border-bottom: 2px solid var(--accent); transform: rotate(-45deg); }
.prose p { font-size: 1.1rem; line-height: 1.7; }

/* footer */
.site-footer { background: var(--ink); color: #D6D6DA; padding: 64px 0 28px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; }
.site-footer .brand { color: var(--white); }
.site-footer h4 { font-size: .78rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: #8C8C92; margin: 0 0 16px; }
.site-footer a { color: #D6D6DA; text-decoration: none; display: block; margin-bottom: 10px; }
.site-footer a:hover { color: var(--white); }
.site-footer address { font-style: normal; color: #8C8C92; }
.footer-base { display: flex; justify-content: space-between; gap: 16px; margin-top: 48px; padding-top: 24px; border-top: 1px solid #2A2A2D; font-size: .88rem; color: #8C8C92; }
.footer-base a { display: inline; color: #8C8C92; }

/* reveal */
.js .rv { opacity: 0; transform: translateY(20px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js .rv.is-in { opacity: 1; transform: none; }

/* responsive */
@media (max-width: 960px) {
  .hero-grid, .about { grid-template-columns: 1fr; }
  .services, .tiers, .quotes { grid-template-columns: 1fr 1fr; }
  .steps, .case-cols { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .menu-toggle { display: block; }
  .site-nav { display: none; position: absolute; top: 72px; left: 0; right: 0; flex-direction: column; align-items: flex-start; gap: 18px; padding: 20px var(--gutter) 28px; background: var(--paper); border-bottom: 1px solid var(--line); }
  .site-nav.open { display: flex; }
  .services, .tiers, .quotes, .work-grid, .stats, .footer-grid { grid-template-columns: 1fr; }
  .logo-row { gap: 18px 32px; }
  .logo { height: 26px; }
  .footer-base { flex-direction: column; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .js .rv { opacity: 1; transform: none; }
}

/* ---------- full case study (Challenge / Goal / Impact / Result) ---------- */
.cs-hero { padding: clamp(40px, 6vw, 88px) 0 40px; }
.cs-hero .eyebrow { color: var(--accent); }
.cs-hero h1 { font-size: clamp(2.3rem, 5vw, 4.4rem); max-width: 17ch; }
.cs-hero .yt { border-radius: 22px; margin-top: 40px; aspect-ratio: 16 / 8; }
.cs-meta { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin: 36px 0 0; padding-top: 24px; border-top: 1px solid var(--line); }
.cs-meta dt { font-size: .75rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 6px; }
.cs-meta dd { margin: 0; font-weight: 600; }
.cs-stats { background: var(--ink); color: var(--white); padding: clamp(36px, 5vw, 60px) 0; }
.cs-stats .wrap, .cs-result-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.cs-stats strong, .cs-result-stats strong { display: block; font-size: clamp(2.2rem, 3.4vw + 1rem, 3.8rem); font-weight: 600; letter-spacing: -.045em; line-height: 1; }
.cs-stats strong { color: var(--lime); }
.cs-stats span, .cs-result-stats span { display: block; margin-top: 10px; color: #A9A9AE; max-width: 24ch; }
.num { font-size: .8rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; display: block; }
.cs-row { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 88px); align-items: center; padding: clamp(44px, 6vw, 80px) 0; border-top: 1px solid var(--line); }
.cs-situation { border-top: 0; }
.cs-row.flip .cs-media { order: 2; }
.cs-media { margin: 0; }
.cs-media img, .cs-media .yt, .cs-media .ph { border-radius: var(--radius); width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.cs-media .yt { aspect-ratio: 16 / 10; }
.cs-media figcaption { font-size: .8rem; color: var(--muted); margin-top: 10px; }
.cs-media figcaption a { color: var(--muted); }
.cs-text h2 { font-size: clamp(1.9rem, 3vw, 2.6rem); margin-bottom: 18px; }
.cs-text h3 { font-size: clamp(1.6rem, 2.4vw, 2.1rem); margin-bottom: 16px; }
.cs-text p { color: var(--ink-2); font-size: 1.08rem; }
.cs-text ul { list-style: none; padding: 0; margin: 18px 0 0; }
.cs-text li { padding: 10px 0 10px 28px; position: relative; border-top: 1px solid var(--line); font-weight: 500; }
.cs-text li::before { content: ""; position: absolute; left: 3px; top: 18px; width: 12px; height: 7px; border-left: 2px solid var(--accent); border-bottom: 2px solid var(--accent); transform: rotate(-45deg); }
.cs-mistake { background: var(--white); border: 1px solid var(--line); border-left: 4px solid var(--accent); border-radius: 14px; padding: 24px 28px; margin: 0 0 24px; }
.cs-mistake p { margin: 0; font-size: 1.1rem; }
.cs-goal { background: var(--lime); border-radius: 24px; padding: clamp(32px, 5vw, 64px); margin: 8px 0 clamp(48px, 6vw, 80px); }
.cs-goal .num { color: var(--ink); }
.cs-goal p { margin: 0; font-size: clamp(1.5rem, 2.6vw, 2.4rem); font-weight: 600; letter-spacing: -.03em; line-height: 1.15; max-width: 28ch; }
.cs-impact-head { max-width: 760px; padding-bottom: clamp(20px, 3vw, 36px); }
.cs-impact-head h2 { font-size: clamp(1.9rem, 3.4vw, 3rem); }
.cs-result { background: var(--ink); color: var(--white); padding: clamp(64px, 8vw, 110px) 0; margin-top: clamp(32px, 4vw, 56px); }
.cs-result .num { color: var(--lime); }
.cs-result-stats strong { color: var(--white); }
.cs-result p { margin: clamp(32px, 4vw, 48px) 0 0; font-size: clamp(1.2rem, 1.6vw, 1.5rem); max-width: 46ch; color: #D9D9DC; }
.ph { background: repeating-linear-gradient(135deg, #ECE8E1 0 14px, #F3F0EA 14px 28px); display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; padding: 24px; color: var(--muted); font-weight: 600; font-size: .92rem; border: 1.5px dashed #CFC9BF; }
.ph small { display: block; font-weight: 400; margin-top: 6px; }
.lesson-band { background: var(--paper); border: 1px solid var(--line); border-radius: 24px; padding: clamp(32px, 5vw, 56px); margin: clamp(48px, 6vw, 80px) 0; display: grid; grid-template-columns: 1fr auto; gap: 24px; align-items: center; }
.lesson-band h3 { font-size: 1.5rem; margin-bottom: 10px; }
.lesson-band p { margin: 0; color: var(--ink-2); max-width: 640px; }
.more-work { padding: 0 0 clamp(64px, 8vw, 110px); border-top: 1px solid var(--line); padding-top: clamp(48px, 6vw, 72px); }
.more-work h2 { font-size: clamp(2rem, 3.5vw, 3rem); }
.more-work .muted { margin: 8px 0 32px; color: var(--muted); }
.more-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.more-card { text-decoration: none; display: block; }
.more-card .thumb { display: block; aspect-ratio: 16 / 10; border-radius: var(--radius); background: #1d1d20 center / cover no-repeat; transition: transform .3s ease; }
.more-card:hover .thumb { transform: scale(1.02); }
.more-card .cat { display: block; margin: 16px 0 6px; font-size: .78rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.more-card strong { font-size: 1.2rem; font-weight: 600; letter-spacing: -.02em; line-height: 1.25; display: block; }
.more-card:hover strong { color: var(--accent); }
@media (max-width: 860px) {
  .cs-row { grid-template-columns: 1fr; }
  .cs-row.flip .cs-media { order: 0; }
  .lesson-band { grid-template-columns: 1fr; }
  .cs-meta { grid-template-columns: repeat(2, 1fr); }
  .more-grid { grid-template-columns: 1fr; }
}
@media (max-width: 560px) { .cs-stats .wrap, .cs-result-stats { grid-template-columns: 1fr; } .cs-hero .yt { aspect-ratio: 16 / 10; } }

/* ---------- services (8) + industries ---------- */
.services--4 { grid-template-columns: repeat(4, 1fr); }
.ind-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; }
.ind-card { display: flex; flex-direction: column; background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; text-decoration: none; transition: transform .2s ease, border-color .2s ease; }
.sec:not(.sec--white) .ind-card { background: var(--white); }
.ind-card:hover { transform: translateY(-3px); border-color: var(--ink); }
.ind-card h3 { margin-bottom: 10px; }
.ind-card p { color: var(--muted); margin: 0 0 20px; flex: 1; }
.ind-help { display: grid; grid-template-columns: 1fr 1.4fr; gap: clamp(32px, 6vw, 88px); align-items: start; }
.ind-help li { font-size: 1.1rem; padding: 14px 0 14px 30px; }
.ind-help li::before { top: 22px; }
@media (max-width: 1000px) { .services--4 { grid-template-columns: 1fr 1fr; } }
@media (max-width: 860px) { .ind-help { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .services--4, .ind-grid { grid-template-columns: 1fr; } }
.cs-media img.contain { object-fit: contain; background: #fff; border: 1px solid var(--line); }
.cs-media img.natural { aspect-ratio: auto; height: auto; object-fit: initial; border: 1px solid var(--line); background: #fff; }
.cs-gallery { padding: clamp(44px, 6vw, 80px) 0 0; border-top: 1px solid var(--line); }
.cs-gallery h2 { font-size: clamp(1.8rem, 3vw, 2.6rem); margin-bottom: 28px; }
.cs-gallery img { display: block; width: 100%; height: auto; border-radius: var(--radius); margin-bottom: 20px; border: 1px solid var(--line); }
.cs-gallery .g-row { display: grid; gap: 20px; margin-bottom: 20px; }
.cs-gallery .g-2 { grid-template-columns: 1fr 1fr; align-items: start; }
.cs-gallery .g-row img { margin: 0; }
@media (max-width: 700px) { .cs-gallery .g-2 { grid-template-columns: 1fr; } }
.cs-gallery img[src*="aplus-icons"] { max-width: 820px; margin-inline: auto; }
.cs-gallery .g-3 { grid-template-columns: repeat(3, 1fr); align-items: start; }
.cs-gallery .g-2 img, .cs-gallery .g-3 img { background: #fff; }
@media (max-width: 700px) { .cs-gallery .g-3 { grid-template-columns: 1fr 1fr; } }
.cs-gallery .g-3 + .g-2 { width: calc(66.66% - 7px); margin-inline: auto; }
@media (max-width: 700px) { .cs-gallery .g-3 + .g-2 { width: 100%; } }
.reel { width: min(100%, 380px); margin-inline: auto; aspect-ratio: 9 / 15; border-radius: var(--radius); overflow: hidden; background: #fff; border: 1px solid var(--line); }
.reel iframe { width: 100%; height: 100%; border: 0; display: block; }
.cs-media:has(.reel) figcaption { text-align: center; }

/* Video covers: self-hosted poster so videos never show as a black box */
.yt:has(.yt-poster) { background: #fff; border: 1px solid var(--line); }
.yt .yt-poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: contain; display: block; }
.yt.still { cursor: default; }
.yt.still::after { display: none; }
.more-card .thumb { background: #fff; border: 1px solid var(--line); overflow: hidden; }
.more-card .thumb img { width: 100%; height: 100%; object-fit: contain; display: block; }
.hero-media .yt.still { aspect-ratio: 1 / 1; border: 0; background: transparent; }

/* Four pricing tiers and four steps */
.tiers.tiers--4 { grid-template-columns: repeat(4, 1fr); gap: 16px; }
.tiers--4 .tier { padding: 28px 22px; }
.tiers--4 .tier .price { font-size: 2.1rem; }
.steps:has(.step:nth-child(4)) { grid-template-columns: repeat(4, 1fr); gap: 24px; }
@media (max-width: 1000px) { .tiers.tiers--4, .steps:has(.step:nth-child(4)) { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .tiers.tiers--4, .steps:has(.step:nth-child(4)) { grid-template-columns: 1fr; } }

/* Text-only story rows: same two-column rhythm as the image rows */
.cs-row.cs-row--text { align-items: start; }
.cs-row--text h3 { font-size: clamp(1.6rem, 2.6vw, 2.2rem); letter-spacing: -.03em; line-height: 1.1; }
.cs-row--text .cs-text p:first-child { margin-top: 0; }
.cs-text li a, .watch a { color: var(--accent); font-weight: 600; text-decoration: none; }
.cs-text li a:hover, .watch a:hover { text-decoration: underline; }
.watch { margin: 14px 0 0; font-size: .95rem; }

/* About: proof numbers instead of a photo */
.about-stats { display: grid; gap: 14px; }
.about-stats > div { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 26px; }
.about-stats strong { display: block; font-size: clamp(2.2rem, 4vw, 3rem); font-weight: 600; letter-spacing: -.04em; line-height: 1; color: var(--accent); }
.about-stats span { display: block; margin-top: 8px; color: var(--muted); font-size: .95rem; }
@media (max-width: 900px) { .cs-row.cs-row--text { gap: 14px; } }

/* Headshot */
.headshot { margin: 0; }
.headshot img { display: block; width: 100%; height: auto; aspect-ratio: 1 / 1; object-fit: cover; border-radius: var(--radius); }
.about-stats--row { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 700px) { .about-stats--row { grid-template-columns: 1fr; } }
.cta-avatar { display: block; width: 72px; height: 72px; border-radius: 50%; object-fit: cover; margin: 0 auto 20px; border: 3px solid rgba(255,255,255,.9); }
.book-host { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; margin-top: 36px; padding: 20px 22px; background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); }
.book-host img { width: 64px; height: 64px; border-radius: 50%; object-fit: cover; }
.book-host > div { flex: 1; min-width: 200px; }
.book-host strong { display: block; font-weight: 600; }
.book-host span { display: block; color: var(--muted); font-size: .92rem; margin-top: 2px; }
.portfolio{margin:0 auto;max-width:960px}
.portfolio img{display:block;width:100%;height:auto;border-radius:16px;background:#000}
.portfolio figcaption{margin-top:12px;font-size:14px;color:var(--muted,#666);text-align:center}
.launches-h{text-align:center;margin:0 0 28px}
.launches{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;max-width:1080px;margin:0 auto}
.launches figure{margin:0;background:#fff;border:1px solid rgba(15,15,16,.08);border-radius:16px;padding:16px;text-align:center}
.launches img{display:block;width:100%;height:auto}
.launches figcaption{margin-top:8px;font-weight:600;font-size:15px}
@media (max-width:640px){.launches{grid-template-columns:1fr 1fr;gap:12px}}
.packs-sec{padding:24px 0 88px;background:var(--paper,#F6F3EE)}
.packs-sec .sec-head{margin-bottom:28px}
.packs-sec .sec-head h2{max-width:none}
.packs{display:grid;grid-template-columns:repeat(8,1fr);gap:12px}
.pack{display:flex;flex-direction:column;align-items:center;gap:10px;background:#fff;border-radius:14px;padding:10px 10px 14px;text-decoration:none;color:inherit;transition:transform .2s ease,box-shadow .2s ease}
.pack img{display:block;width:100%;height:auto;aspect-ratio:1/1}
.pack span{font-size:13px;font-weight:600;text-align:center;line-height:1.25}
.pack:hover{transform:translateY(-3px);box-shadow:0 10px 24px rgba(15,15,16,.08)}
@media (max-width:900px){.packs{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:8px;-webkit-overflow-scrolling:touch}.pack{flex:0 0 38%;scroll-snap-align:start}}
.hero-photo img{border-radius:22px}
.about .portfolio{align-self:center}
.hero-media--photo{max-width:420px;justify-self:center;width:100%;align-self:start;margin-top:28px}
.photo-cap{margin:14px 0 0;display:flex;flex-direction:column;gap:2px}
.photo-cap strong{font-size:1.05rem;font-weight:600}
.photo-cap span{font-size:.95rem;color:var(--muted)}
@media (max-width:900px){.hero-media--photo{max-width:340px;margin-top:8px}}
/* founder-lens: path, buyers, months, cost */
.path{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.path-step{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column}
.path-step .n{display:inline-grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--accent);color:#fff;font-weight:700;margin-bottom:18px}
.path-step h3{margin-bottom:10px}
.path-step p{color:var(--muted);margin:0 0 18px;flex:1}
.buyers{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:center}
.buyer-needs{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.buyer-needs>div{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.buyer-needs h3{font-size:1.05rem;margin-bottom:8px}
.buyer-needs p{margin:0;color:var(--muted);font-size:.95rem}
.months{display:grid;grid-template-columns:repeat(5,1fr);gap:20px}
.months .months-next{border-top-color:var(--accent)}
.months>div{border-top:2px solid var(--ink);padding-top:20px}
.months .n{display:block;font-size:.8rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:10px}
.months h3{margin-bottom:8px}
.months p{margin:0;color:var(--muted)}
.cost-example{margin-top:48px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:28px;max-width:720px}
.cost-example h3{margin-bottom:6px}
.cost-example>p{color:var(--muted);margin:0 0 16px}
.cost-example table{width:100%;border-collapse:collapse}
.cost-example td{padding:12px 0;border-top:1px solid var(--line);vertical-align:top}
.cost-example td:last-child{text-align:right;font-weight:600;white-space:nowrap;padding-left:16px}
@media (max-width:900px){.path,.buyers{grid-template-columns:1fr}.months{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.buyer-needs,.months{grid-template-columns:1fr}}
@media (max-width:900px) and (min-width:561px){.months .months-next{grid-column:1/-1}}
.rv-all .rv{opacity:1!important;transform:none!important}

/* ---------- Insights ---------- */
.byline { display: flex; align-items: center; gap: 12px; margin-top: 26px; }
.byline img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; }
.byline strong { display: block; font-weight: 600; }
.byline strong a { color: inherit; text-decoration: none; }
.byline span { color: var(--muted); font-size: .9rem; }
.article { padding-bottom: 64px; }
.answer { background: var(--white); border: 1px solid var(--line); border-left: 4px solid var(--accent, #FF4F1F); border-radius: var(--radius); padding: 24px 28px; margin-bottom: 40px; }
.answer .num { display: block; font-size: .8rem; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--accent, #FF4F1F); margin-bottom: 8px; }
.answer p { margin: 0; font-size: 1.15rem; line-height: 1.6; }
.article-body h2 { font-size: clamp(1.4rem, 2.6vw, 1.75rem); margin: 44px 0 14px; }
.article-body ul { padding-left: 1.2em; margin: 0 0 18px; }
.article-body li { font-size: 1.05rem; line-height: 1.65; margin-bottom: 6px; }
.article-body a { color: inherit; text-decoration: underline; text-underline-offset: 3px; }
.article-body .faq { margin-bottom: 18px; }
.article .lesson-band { margin-top: 48px; }
.cmp { width: 100%; border-collapse: collapse; margin: 8px 0 18px; font-size: .98rem; display: block; overflow-x: auto; }
.cmp th, .cmp td { text-align: left; padding: 10px 12px; border-bottom: 1px solid var(--line); vertical-align: top; min-width: 120px; }
.cmp th { font-weight: 600; }
.cmp td:first-child { font-weight: 600; color: var(--muted); }
.more-grid--2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 700px) { .more-grid--2 { grid-template-columns: 1fr; } }

/* ---------- Logo marquee ---------- */
.logo-row:empty, .logo-row-end:empty { display: none; }
.marquee { overflow: hidden; width: 100%; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-track { display: flex; align-items: center; gap: 64px; width: max-content; animation: marquee 32s linear infinite; padding: 6px 0; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee .logo { height: 40px; flex: none; }
.marquee .logo .txt { font-size: 1.6rem; font-weight: 700; letter-spacing: -.03em; white-space: nowrap; opacity: .55; transition: opacity .2s; }
.marquee .logo:hover .txt { opacity: 1; }
.marquee .logo img { max-width: 170px; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 32px)); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation-duration: 90s; } }
@media (max-width: 700px) { .marquee-track { gap: 40px; animation-duration: 24s; } .marquee .logo .txt { font-size: 1.25rem; } }

/* ---------- Where are you stuck ---------- */
.stuck { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.stuck-card { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; display: flex; flex-direction: column; }
.stuck-card .tagline { display: inline-block; align-self: flex-start; font-size: .78rem; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--accent, #FF4F1F); margin-bottom: 14px; }
.stuck-card h3 { font-size: 1.3rem; line-height: 1.25; margin-bottom: 14px; }
.stuck-card p { color: var(--muted); margin: 0 0 22px; flex: 1; }
.stuck-card p strong { color: var(--ink); font-weight: 600; }
.stuck-proof { display: flex; align-items: center; gap: 14px; padding-top: 18px; border-top: 1px solid var(--line); text-decoration: none; color: var(--ink); }
.stuck-proof strong { font-size: 2rem; font-weight: 700; letter-spacing: -.03em; color: var(--accent, #FF4F1F); line-height: 1; }
.stuck-proof span { font-size: .92rem; font-weight: 500; }
.stuck-proof:hover span { text-decoration: underline; }
.why { list-style: none; padding: 0; margin: 22px 0 0; display: grid; gap: 14px; }
.why li { padding-left: 18px; border-left: 3px solid var(--accent, #FF4F1F); color: var(--muted); font-size: 1.05rem; line-height: 1.55; }
.why li strong { color: var(--ink); display: block; font-weight: 600; }
@media (max-width: 900px) { .stuck { grid-template-columns: 1fr; } }

/* ---------- Testimonials ---------- */
.tms { display: grid; gap: 20px; }
.tms--3 { grid-template-columns: repeat(3, 1fr); }
.tms--2 { grid-template-columns: repeat(2, 1fr); }
.tm { margin: 0; background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; display: flex; flex-direction: column; }
.tm-cat { align-self: flex-start; font-size: .75rem; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); background: var(--paper); border-radius: 999px; padding: 5px 10px; margin-bottom: 18px; }
.tm blockquote { margin: 0 0 22px; font-size: 1.02rem; line-height: 1.6; color: var(--ink); flex: 1; }
.tm figcaption { border-top: 1px solid var(--line); padding-top: 16px; }
.tm figcaption strong { display: block; font-weight: 600; }
.tm figcaption span { color: var(--muted); font-size: .92rem; }
@media (max-width: 900px) { .tms--3, .tms--2 { grid-template-columns: 1fr; } }
.marquee .logo .txt { opacity: 1; }
.marquee .logo img { filter: none; opacity: 1; }
/* logo strip with real logos + names */
.marquee .logo { height: auto; margin: 0; display: flex; flex-direction: column; align-items: center; gap: 10px; flex: none; }
.marquee .logo-img { height: 56px; display: flex; align-items: center; }
.marquee .logo img { height: auto; max-width: none; object-fit: contain; filter: none; opacity: 1; }
.marquee .logo figcaption { font-size: .78rem; font-weight: 500; color: var(--muted); white-space: nowrap; }
.marquee-track { gap: 56px; align-items: flex-start; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 28px)); } }
@media (max-width: 700px) { .marquee-track { gap: 36px; } @keyframes marquee { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 18px)); } } .marquee .logo-img { height: 46px; } .marquee .logo img { transform: scale(.85); } }
.article-body ol { padding-left: 1.3em; margin: 0 0 18px; } .article-body ol li { font-size: 1.05rem; line-height: 1.65; margin-bottom: 6px; }

/* ---------- Tighter first screen: logos visible on laptop screens ---------- */
.hero { padding: clamp(24px, 3vw, 44px) 0 clamp(16px, 2vw, 24px); }
.hero .actions { margin-top: 26px; }
.hero-proof { margin-top: 26px; padding-top: 18px; }
.logos { padding: 10px 0 clamp(40px, 5vw, 64px); }
.logos p { margin-bottom: 14px; }
.sec, .cta { padding: clamp(48px, 5vw, 72px) 0; }
@media (min-width: 901px) {
  .hero-grid { grid-template-columns: 1.35fr .65fr; align-items: start; }
  .hero h1 { font-size: clamp(2.6rem, min(5.4vw, 9vh), 4.8rem); }
  .hero-media--photo { max-width: 340px; margin-top: 0; }
}
.marquee-track { padding: 2px 0; }
.marquee .logo { gap: 6px; }
.marquee .logo-img { height: 48px; }
@media (min-width: 901px) and (max-height: 800px) {
  .hero { padding-top: 20px; }
  .hero .eyebrow { margin-bottom: 12px; }
  .hero .lede { margin-top: 16px !important; }
  .hero .actions { margin-top: 20px; }
  .hero-proof { margin-top: 18px; padding-top: 14px; }
  .hero-proof div strong { font-size: 1.45rem; }
  .logos { padding-top: 4px; }
}